PetDentify Privacy Policy

Last updated: July 26, 2026

1. Introduction

PetDentify, LLC (“PetDentify,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our NFC pet identification tags, the PetDentify mobile application, websites, and related services (collectively, the “Services”).

By accessing or using the Services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.

2. Information We Collect

2.1 Information You Provide to Us

Account Information. Name, email address, telephone number, mailing address, and password when you create or update an account.

Pet Profile Information. Pet name, breed, age, medical notes, and a photo you upload.

Safety Circle Information. A pet owner may provide a trusted contact’s name, relationship to the owner or pet, telephone number, optional email address, display order, and shown or hidden status. Owners must provide this information only for people who have agreed to be added. PetDentify collects this information from the owner on the contact’s behalf.

Order & Transaction Information. When you place an order, we collect contact, shipping, order, fulfillment, and transaction information. Stripe processes payment-card details; PetDentify does not receive your full card number.

Support Inquiries & Feedback. Information you choose to provide when you contact us.

2.2 Information Collected Automatically

Device & Usage Data. IP address, device type, operating system, app version, and pages/screens viewed.

Log Data. Diagnostic, crash, and performance logs.

Analytics & Advertising Information. We use analytics and advertising technologies, including Meta Pixel, to understand website use, measure advertising performance, prevent fraud, and improve our Services. These technologies may use cookies or similar identifiers and may receive information about the page viewed, referring campaign, browser or device, and actions such as viewing a product, beginning checkout, or completing a purchase. We do not send pet medical notes, passwords, full payment-card details, or private rescue-profile contents to advertising platforms.

2.3 Information from NFC Tag Scans

When a finder taps an NFC PetDentify tag, the public dynamic finder page displays the pet’s name and photo and a Call owner action. If the owner has enabled Safety Circle contacts, the page also displays each enabled contact’s name and relationship with a Call action linked to that contact’s telephone number. A Safety Circle contact’s optional email address is not displayed on the public finder page. The tap event itself may be logged with time and approximate technical context for security and support purposes.

3. How We Use Your Information

4. Legal Bases for Processing (EEA/UK Users)

We process personal data only when we have a lawful basis, including performance of a contract, legitimate interests (e.g., security and Service improvement), consent (where applicable), and compliance with legal obligations.

5. Sharing & Disclosure of Information

We do not sell or rent personal information. We may share information:

Service Providers. With vendors who perform services for us under contractual restrictions, including cloud hosting, email and support tools, analytics, advertising measurement, fulfillment providers, and Stripe for payment processing and checkout.

Public Finder Page. A tag scan makes the pet’s name and photo and a Call owner action available to the finder. Enabled Safety Circle contacts are publicly shown by name and relationship with a Call action linked to their telephone number. Safety Circle contacts are not automatically notified when a tag is scanned.

Authorized Support. Authorized PetDentify personnel may access account, pet-profile, tag, and Safety Circle records when reasonably necessary to provide support, investigate fraud or misuse, protect users, or maintain the Services.

Legal & Safety. If required by law or to protect the rights, property, or safety of PetDentify, users, or others.

Business Transfers. In connection with a merger, acquisition, or sale of assets, with appropriate safeguards.

6. Data Retention

We keep your information as long as needed to provide the Services, comply with our legal obligations, resolve disputes, and enforce our agreements. NFC scan logs are retained for up to 730 days (approximately 24 months) and then deleted.

Safety Circle contact records and related support or audit history may be retained as reasonably necessary to operate the Services, provide support, investigate misuse, satisfy legal obligations, and resolve disputes. Hiding or removing a contact stops that contact from appearing on the public finder page, but information may remain temporarily in backups or in limited support and audit records. A Safety Circle contact may ask the owner to update, hide, or remove their information, or contact PetDentify support for assistance.

7. Security

We implement technical and organizational measures, including encryption in transit, restricted access, and regular security reviews, to protect your information. No system is 100% secure, and we cannot guarantee absolute security.

8. Children’s Privacy

The Services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will delete it.

9. Your Rights & Choices

Depending on your location, you may have rights to access, correct, delete, or restrict the processing of your personal data, and to object to certain processing. You may also have the right to data portability and to withdraw consent at any time. Account holders can start deletion in the PetDentify app under Settings. See Delete Your Account or contact us below for help.

If a pet owner added your information as a Safety Circle contact, you may ask that owner or PetDentify support to correct, hide, or remove it.

California Residents (CCPA). California users may request disclosures about personal information collected, request deletion, and opt out of any “sale” of personal information (note: PetDentify does not sell personal information).

10. International Transfers

Your information may be processed and stored in the United States or other countries where we or our service providers operate. We use standard contractual clauses or other approved mechanisms to protect international transfers.

11. New Features

If a new feature materially changes the information we collect or how we use it, we will update this Privacy Policy and provide notice where required.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised version and update the “Last updated” date. Material changes will be notified through the Services or by other appropriate means.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our practices, please contact us:
support@petdentify.com
PetDentify
1245 S Michigan Ave Suite 145
Chicago, IL 60605